Mission

Grassroots Fashion LLC was founded in June of 2024 by Dylan Hume. The purpose of Grassroots is to inspire men of all different shapes, sizes, backgrounds, and ethnicities to find their sense of style. Videos take place across various cities and climates, hoping to capture outfits for every occasion. The sentiment is to compliment well dressed men on their outfits, providing reference for how to style certain pieces as well as where to buy them.

From the Creator

As a kid, I always wanted to dress well for different events/occasions I had, unfortunately I felt like I never had a great source of inspiration (sorry dad). I know that even today I may not have the best sense of fashion, but I hope to at least display those that do. In doing so I want to create a space where men of all different ages, races, and builds can find clothes they feel confident in. That’s what fashion truly is to me, looking and feeling your best in any situation. As for the Instagram, (and hopefully soon to be TikTok) I am always open to content suggestions and would love to partner with any brands trying to reach the aforementioned audience. Thanks for visiting the site! - Dylan Hume